Develop stronger frontline contributors and managers through 21st-century talent development practices.

Develop stronger frontline contributors and managers through 21st-century talent development practices.


If you are a frontline contributor or manager in a factory, warehouse, farm, restaurant, hospital, or office, your growth and success matter just as much as anyone else’s.
DTC Academy uses farming analogies and storytelling to make learning practical, memorable, and useful on the job. For generations, farmers have helped develop the next generation through hard work, responsibility, and real-life learning.
My passion is helping everyday workers improve their quality of life through practical learning, useful tools, and coaching that support real growth.
Ready to get noticed and grow your career? Start with Chore Chats and my AI-generated podcast, take my Udemy course, explore coaching, and read my books.
You can also subscribe to DTC Academy via Substack or follow me on social media to stay informed about new insights, tools, and learning opportunities.
Turn ideas into action through my Udemy course, Reiss Motivation Profile® Coaching, and practical tools you can use in real work and life situations.
Get short, practical insights through my YouTube Chore Chats and deeper reflections through AI-powered Chore Cast that spark new thinking and real progress.
Explore my farm-inspired books for adults and children, along with blogs that help you reflect, build strong people skills, and grow at work and in life.

DTC Academy embraces a post-industrial definition of leadership and the pioneering concept of smart followership, the counterpart to management.
This modern approach sets DTC Academy apart. We focus on practical talent development that helps contributors and managers work better together and moving beyond outdated leadership assumptions.